marketing

Ep#014 Why I just joined the Homes + Beach Team at eXp Realty! Is a team right for you?

This podcast is as much a journal of my own real estate journey as it is a way to try to help other agents.  

For 2019 I had set some pretty lofty goals for myself professionally.  I set 2 goals.  I wanted to sell 40+ homes AND I wanted to grow my own team of local agents.  

I realized quickly that January and February 2019 were going to be slow as they have been in the past years.  I was already behind the pace I would need to reach my goals.  This IS the year I breakthrough!!!  I can't fail already.  

My big speed bump or hurdle was the expense of lead generation.  You see, in order to hit my production goals I need more leads.  AND in order to be able to provide for agents on my team I would need...you got it...MORE LEADS!

Facebook Ads, Google Ads, Zillow Ads etc etc all cost money!  

Then when you get a heavy enough flow of leads coming in you need to make sure they are handled effectively to ensure conversion.  Our friend David Tal from Agentology just mentioned a story about a top team in California that realized that 75% of their zillow leads that bought a house, used a different brokerage because they were not following up with their leads effectively.

So I needed MORE leads, and I needed LEVERAGE to ensure the leads were being handle correctly to maximize my ROI.

A friend had reached out a few months ago asking about the beach market in my area.  I thought nothing of it at the time but in the recent weeks I had seen posts and chatter about a new team forming HOMES + CITY and HOMES + BEACH.

I reached out and talked to the team leader, asked all of my questions, did my "due diligence" lol.  Then I reached out to my coach and bounced the idea off of him.  With Coaches blessing I accepted the offer to join the team.

The team has the lead gen systems already in place.  The support and coaching is in place.  I know am already receiving a flow of leads that feels like it will definitely allow me to hit my goals, and without that concern I have bought back time to focus on maximizing my conversion.  I also now have a brand and team that I can leverage to attract other agents and grow my local team to work with me.  Its a win win for me.

Teams are becoming to the new brokerage if you will.  A brokerage within a brokerage.  Now teams may not be for everyone.  Some people were just meant to be lone wolves lol.  I for one am already enjoying the "espirit de corps" if you will, of having a team around me.

If you think a team may be beneficial to you and you would like to reach out and chat about it in more detail please feel free to shoot me a DM and lets jump on a quick call.

If you have been thinking about a change and would like to learn more about eXp realty go to my website and click https://www.modernagentpodcast.com/join-our-team if the video intrigues you in any way, lets jump on a quick call and see if eXp and/or The Homes + Beach Team is a good fit for you too!

I am confident 2019 will be my best year yet.  I want that same success for you!

Thanks for listening and supporting the Modern Agent Podcast!  If you haven't yet, I would really appreciate if you took a minute and left us rating and review on iTunes https://itunes.apple.com/us/podcast/modern-agent-podcast-for-new-and-stuck-real-estate-agents/id1446501828?mt=2

Rick Gonzalez is a licensed Realtor with eXp Realty on the Emerald Coast of NW Florida.  

Ep#012 Stealing like an artist - How to curate consistent content w/Josh Pitts

Consistency is key but what do you talk about? How do you come up with ALL of that content??

Josh Pitts is a Loan Officer by trade, but 9 months ago he started a FB Live show #LOLIFE L O Life, as in Loan Officer Life. Josh’s high energy interviews and content have been a staple every day. Thats right, when Josh decided to start his FB Show he made a point of going live EVERY Day!

How do you come up with enough content to do a show everyday? You learn to “Steal like and artist”. As Josh explains, Stealing is not plagiarism. Stealing idea’s OK👍 Plagiarism NOT OK👎🏻.

As a Realtor or Loan Officer we consume a lot of content from people we respect in the industry. We watch videos, we listen podcasts, read articles and attend conventions. How much of the content that you consume is a NEW and ORIGINAL idea? It may be new to you, but I will venture that most of the ideas you have heard somewhere before.

Take the ideas that you consume, let them swoosh around and then write your blog post, record your video or podcast with your spin on it! Thats the difference maker. Your spin! You may hear something 100 times but its that 101st time from a different speaker that clicks and makes sense.

How do you get started? You stop worrying about being perfect and you start. Although Josh does reference a recent interview with Trish Leto who coaches her clients to “Press Play with Purpose” when they record the “5 Minute Lives” . Don’t just do a live video to do a live video. Have a purpose, have a message you want to get across and then go live with a purpose! But as Josh mentions don’t get hung up on the equipment. Many times when Josh is on location somewhere his phone and earbuds are all he uses.

If you want better equipment go for it, but dont wait for professional and dont try to be perfect. Remember “Imperfect action is better than perfect inaction” (We can thank Coach Hank Avink with eXp Realty for that little nugget)

In hopes to motivate some of you guys to get started Josh through down a challenge to any of you out there who have been thinking of starting a podcast, or a youtube show or a facebook live show…Go LIVE on Facebook right now…yes RIGHT NOW! Grab your phone, plug in your earbuds, open facebook, press “GO LIVE” and go for it. Keep it short but talk about something…your weekend, you finally overcoming your fear and going LIVE…and then tag @JoshPittsLive and @ModernAgentPodcast in the post so we can check out the video and share it out.

If you have any questions about how to create/curate content for your show, or how to get started with your show please head over to our facebook page and let’s have a discussion. I’m sure there are other agents and loan officers out there that have the same question and will benefit from our conversation.

Remember guys and gals, helping agents and loan officers is the point of this podcast. The podcast is fun but I would love nothing more than to engage with you in real conversations on FB or if you find yourself in NW Florida, In person.

https://www.facebook.com/JoshPittsLIVE/

m.me/JoshPittsLIVE

josh@dailylolife.com

Remember you can Josh, myself and more at Industry Syndicate the very first Media Network for the Real Estate Industry, including shows covering Real Estate, Marketing, Mortgage, Insurance etc. With more being added all the time.

Thank you so much for taking the time to listen to the Modern Agent Podcast. If you are enjoying the content please take minute and leave us a rating and a review ⭐️⭐️⭐️⭐️⭐️

If you are a Realtor who is curious about eXp Realty and the benefits of being part of our team I invite you to click this link and watch a short video to learn more (no commitment, and its anonymous.) If you have any questions please shoot me a message and let’s chat directly.

Ep#010 Professionalism, Code of Ethics, Contracts and future guests.

Episode #010 Professionalism, Code of Ethics, Contracts and future guests.


February 04, 2019

Rick Gonzalez

As part of my Professional Development Committee duties I volunteer to monitor some of the classes that are offered at our local Realtor Association.  Last week I had the pleasure to sit in on 2 days of GRI 100 classes being taught by Ms Patti Ketchum who is a Florida Realtors Instructor out of Tallahassee and someone with great experiences that really made the class fun.

While I was in class and we were discussing the Code of Ethics, the document that separates us from common real estate agents, I began thinking..."How many Realtors have actually read the code of ethics, start to finish?  Of those how many understand it? Of those how many have a solid handle on how it should be interpreted in our new social market?

As we discussed the 17 articles and all of their Standards of Practice (SOP) I realized that Article 12 which deals mostly with the marketing side of things, when explained to the class there was no mention of social media, or online marketing.  The examples were mostly about signs and postcards.

So if it isn't being brought up in classes....are our agents, new and seasoned being made aware of the pitfalls and potentially harmful situations that may arise when using new systems.

Are we taking the time to learn the contract and addenda being used in our markets?  I mean really taking the time to learn the contracts?  Do you take the time to sit down with your clients and walk them through the contract so that THEY understand what they are signing?

I hear too often that we as Realtors are concerned about Zillow or some algorithm replacing us yet many of us are not willing to put in the time to make sure we are educated enough to provide the level of service our clients and customer want and deserve.

Let's continue the discussion on the Modern Agent Podcast Facebook page.

If you are enjoying the content and finding it helpful please subscribe wherever you listen and leave us a rating and review so others can find us easier.

Modern Agent Podcast is proud to be a Founding Member of the Industry Syndicate Media Network, the first ever Media Network for the real estate industry.  You can find out more about the network and all of its shows at IndustrySyndicate.com 

See you next time!

Rick Gonzalez is a Realtor with eXp Realty in Florida.  Rick is also the founder and creator of Freeport Insider which is an online community for his City of Freeport Fl.

Ep#009 A little rant about what we should be focusing on in our pursuit of success.

I dont know what it is about this week.  Maybe all of the amazing feedback from my friends that attended Agent 2021 last week.  Maybe it was the recent 4 hour coffee chat with a local agent.  Maybe it's hearing all of the horrible advice being spewed across social media in real estate groups.  It might be the stories of agents running out of money and leaving the business after buying every short cut and shiny object available and not making it happen.

All I know is during my prep for my upcoming class I am teaching on "Social Media Marketing 101" for Realtors I ran across a Gary Vaynerchuk key note where he discusses "EFFORT" . I play the clip in todays episode but here is the link to the full video...good shit!  You should watch it!

https://youtu.be/VbFJPsjAx28

What we can learn from this clip and hopefully from my rant is that we as Realtors need to understand what makes those of us successful.  Its not the tech, website, apps, CRM, or the car you drive.  It's YOU!  

In this episode I also give a shout out to Neil Mathweg and Nate Smoyer for being recognized as 2 of the top podcasts for tech savvy real estate agents in 2019!  If you are not following these guys you can find them and more like them at http://industrysyndicate.com

Thank you so much for listening and subscribing to the show it means the world to me when I hear from listeners that my content is helping.  If I can just help a few people then this is all worth!  Thank you!

Ep#008 marketing to your ideal client with Jason Frazier

Jason Frazier is the creator of The Agent Marketer, a coaching and mentoring group for Real Estate agents and Mortgage Professionals. Jason was recently named the CMO (Chief Marketing Officer) for Wise Agent CRM. He is a national speaker with past events such as Housing Wire “Engage Marketing”, Inman Connect SF & NY, and most recently Gary Vaynerchuks “Agent2021”

I have been involved with The Agent Marketer since its inception in 2018 and one of the things Jason was teaching us that I really loved and wished I would have learned this years ago. Creating your avatar! “no not the big blue guy from the movie!”

Your avatar is your ideal client. I’m sure you have worked with someone that just was not your ideal client, they were super needy, or the opposite they didn’t communicate enough, you had nothing in common, they didn’t like your jokes, or they thought you were unprofessional when you showed up in shorts and flip flops to the open house/showing. You got through it because you are a professional and thats what you do but woudn’t it be more fun, wouldn’t you enjoy your day more if you were working with people who already knew you? They knew you were a jeans and tshirt guy/gal, they know what you like to do in your spare time, they know your favorite place for coffee, they know you are casual and fun but get the job done. All of that can be had when you start marketing to your tribe!

For more on Jason you can find him at https://www.theagentmarketer.com/ and http://industrysyndicate.com/

Thank you so much for all of your support, remember if you get value from the site, the podcast, the social media to please subscribe and leave us a rating/review to help get the word out to other new and stuck agents that we as a community may be able to help. “Each one Teach one!” Let’s build our tribe as strong as possible and breed a culture of “Strength through adversity”. Ricky Gee.