August 05, 2019
Rick Gonzalez | Jay O'Brien
If you are anything like me you might struggle with what to do for closing gifts? In my career and being around many many different brokerages and Realtors I have seen quite a variety of gifts given to clients.
Cutco knives emblazoned with the agents name and brokerage.
Engraved cutting boards with the agents name and brokerage. (You can already see the trend right)
Bottles of wine (i've done this)
Engraved wine glasses with the agents name
Art work for the home
Welcome home signs (i've done these)
Electronics and Amazon Echos (i've done these)
The list goes on and on but I think you get the idea.
Now fast forward to me being involved with Industry Syndicate and meeting David Greenspan. David asked his audience of Agents this question "Where does your business come from?" the majority of agents responded with Referrals and Repeat business. But when asked "where do you spend your marketing dollars?" Sphere of influence and current/past clients was nowhere to be found...everyone spends their money on NEW LEADS?????????
This is where Jay Obrien stepped in and blew me away with Client Giant. I was reading the July edition of Florida Realtor Magazine and found an article titled "Rethinking the customer experience" . Anyone who has been following for a while knows that Jason Frazier with Shred Media (Formerly Agent Marketer) just hammers on Customer experience or CX, So the title got my attention and I read on. What I read got me excited and I wanted to learn more.
I found Jay on facebook and sent a DM telling him I just ready his article and wanted to learn more...within a few minutes Jay responded. After a brief discussion he sent me links to 2 talks he had given at Inman, the first before client giant was born titled "Delivering 7-star service in a 3 star Industry" the second video "Zooming out and reclaiming your life"
Delivering 7-Star Service in a 3-Star Industry:
Zooming Out and Reclaiming Your Life:
Jay won Inman Innovator of the year in 2018 with Client Giants theory of reinvesting into your customers experience during the purchase/sale and creating lasting relationships long past closing.
Find out more about Client Giant on their website https://www.clientgiant.com/