Ep#16 Meet Sonia Figueroa and learn how she uses Social Media to power her business!

Sonia is a 14 year industry veteran working in the Chicago market.  Currently with eXp Realty.  

I met Sonia at the same Marketing Mastermind I met Neil Mathweg, Jason Frazier, Chelsea Peitz, Dustin Brohm, Shannon Milligan and many more.

Since that event in Park City Utah Sonia has been published in the book "Winning Real Estate: 9 Secrets to Success from Leading Pros" you can find it here on amazon 


Sonia was selected by the corporate team at Century 21 to collaborate with 8 other agents from around the US because of her social media "prowess".  

Sonia got her start with live videos on Periscope, then transitioned to Facebook Live and now IG and her Instagram Stories are where I enjoy follower her most.  Sonia is entertaining, engaging, educational (for both clients and agents) all while getting a behind the scenes look at a life of a Realtor and the City of Chicago.

You can find Sonia on all social platforms:
@soniafigueroare on Instagram

Honorable mentions in this episode:
Likeable Social Media by Dave Kerpen

Jordon Dennis of Century 21 Blue Marlin Pelican in my home town market on the Emerald Coast.  **Jordon if you see this let's get you on the podcast soon to share some of your knowledge with the new agents out there.

Ep#014 Why I just joined the Homes + Beach Team at eXp Realty! Is a team right for you?

This podcast is as much a journal of my own real estate journey as it is a way to try to help other agents.  

For 2019 I had set some pretty lofty goals for myself professionally.  I set 2 goals.  I wanted to sell 40+ homes AND I wanted to grow my own team of local agents.  

I realized quickly that January and February 2019 were going to be slow as they have been in the past years.  I was already behind the pace I would need to reach my goals.  This IS the year I breakthrough!!!  I can't fail already.  

My big speed bump or hurdle was the expense of lead generation.  You see, in order to hit my production goals I need more leads.  AND in order to be able to provide for agents on my team I would need...you got it...MORE LEADS!

Facebook Ads, Google Ads, Zillow Ads etc etc all cost money!  

Then when you get a heavy enough flow of leads coming in you need to make sure they are handled effectively to ensure conversion.  Our friend David Tal from Agentology just mentioned a story about a top team in California that realized that 75% of their zillow leads that bought a house, used a different brokerage because they were not following up with their leads effectively.

So I needed MORE leads, and I needed LEVERAGE to ensure the leads were being handle correctly to maximize my ROI.

A friend had reached out a few months ago asking about the beach market in my area.  I thought nothing of it at the time but in the recent weeks I had seen posts and chatter about a new team forming HOMES + CITY and HOMES + BEACH.

I reached out and talked to the team leader, asked all of my questions, did my "due diligence" lol.  Then I reached out to my coach and bounced the idea off of him.  With Coaches blessing I accepted the offer to join the team.

The team has the lead gen systems already in place.  The support and coaching is in place.  I know am already receiving a flow of leads that feels like it will definitely allow me to hit my goals, and without that concern I have bought back time to focus on maximizing my conversion.  I also now have a brand and team that I can leverage to attract other agents and grow my local team to work with me.  Its a win win for me.

Teams are becoming to the new brokerage if you will.  A brokerage within a brokerage.  Now teams may not be for everyone.  Some people were just meant to be lone wolves lol.  I for one am already enjoying the "espirit de corps" if you will, of having a team around me.

If you think a team may be beneficial to you and you would like to reach out and chat about it in more detail please feel free to shoot me a DM and lets jump on a quick call.

If you have been thinking about a change and would like to learn more about eXp realty go to my website and click https://www.modernagentpodcast.com/join-our-team if the video intrigues you in any way, lets jump on a quick call and see if eXp and/or The Homes + Beach Team is a good fit for you too!

I am confident 2019 will be my best year yet.  I want that same success for you!

Thanks for listening and supporting the Modern Agent Podcast!  If you haven't yet, I would really appreciate if you took a minute and left us rating and review on iTunes https://itunes.apple.com/us/podcast/modern-agent-podcast-for-new-and-stuck-real-estate-agents/id1446501828?mt=2

Rick Gonzalez is a licensed Realtor with eXp Realty on the Emerald Coast of NW Florida.