Ep#014 Why I just joined the Homes + Beach Team at eXp Realty! Is a team right for you?

This podcast is as much a journal of my own real estate journey as it is a way to try to help other agents.  

For 2019 I had set some pretty lofty goals for myself professionally.  I set 2 goals.  I wanted to sell 40+ homes AND I wanted to grow my own team of local agents.  

I realized quickly that January and February 2019 were going to be slow as they have been in the past years.  I was already behind the pace I would need to reach my goals.  This IS the year I breakthrough!!!  I can't fail already.  

My big speed bump or hurdle was the expense of lead generation.  You see, in order to hit my production goals I need more leads.  AND in order to be able to provide for agents on my team I would got it...MORE LEADS!

Facebook Ads, Google Ads, Zillow Ads etc etc all cost money!  

Then when you get a heavy enough flow of leads coming in you need to make sure they are handled effectively to ensure conversion.  Our friend David Tal from Agentology just mentioned a story about a top team in California that realized that 75% of their zillow leads that bought a house, used a different brokerage because they were not following up with their leads effectively.

So I needed MORE leads, and I needed LEVERAGE to ensure the leads were being handle correctly to maximize my ROI.

A friend had reached out a few months ago asking about the beach market in my area.  I thought nothing of it at the time but in the recent weeks I had seen posts and chatter about a new team forming HOMES + CITY and HOMES + BEACH.

I reached out and talked to the team leader, asked all of my questions, did my "due diligence" lol.  Then I reached out to my coach and bounced the idea off of him.  With Coaches blessing I accepted the offer to join the team.

The team has the lead gen systems already in place.  The support and coaching is in place.  I know am already receiving a flow of leads that feels like it will definitely allow me to hit my goals, and without that concern I have bought back time to focus on maximizing my conversion.  I also now have a brand and team that I can leverage to attract other agents and grow my local team to work with me.  Its a win win for me.

Teams are becoming to the new brokerage if you will.  A brokerage within a brokerage.  Now teams may not be for everyone.  Some people were just meant to be lone wolves lol.  I for one am already enjoying the "espirit de corps" if you will, of having a team around me.

If you think a team may be beneficial to you and you would like to reach out and chat about it in more detail please feel free to shoot me a DM and lets jump on a quick call.

If you have been thinking about a change and would like to learn more about eXp realty go to my website and click if the video intrigues you in any way, lets jump on a quick call and see if eXp and/or The Homes + Beach Team is a good fit for you too!

I am confident 2019 will be my best year yet.  I want that same success for you!

Thanks for listening and supporting the Modern Agent Podcast!  If you haven't yet, I would really appreciate if you took a minute and left us rating and review on iTunes

Rick Gonzalez is a licensed Realtor with eXp Realty on the Emerald Coast of NW Florida.  

Ep#010 Professionalism, Code of Ethics, Contracts and future guests.

Episode #010 Professionalism, Code of Ethics, Contracts and future guests.

February 04, 2019

Rick Gonzalez

As part of my Professional Development Committee duties I volunteer to monitor some of the classes that are offered at our local Realtor Association.  Last week I had the pleasure to sit in on 2 days of GRI 100 classes being taught by Ms Patti Ketchum who is a Florida Realtors Instructor out of Tallahassee and someone with great experiences that really made the class fun.

While I was in class and we were discussing the Code of Ethics, the document that separates us from common real estate agents, I began thinking..."How many Realtors have actually read the code of ethics, start to finish?  Of those how many understand it? Of those how many have a solid handle on how it should be interpreted in our new social market?

As we discussed the 17 articles and all of their Standards of Practice (SOP) I realized that Article 12 which deals mostly with the marketing side of things, when explained to the class there was no mention of social media, or online marketing.  The examples were mostly about signs and postcards.

So if it isn't being brought up in classes....are our agents, new and seasoned being made aware of the pitfalls and potentially harmful situations that may arise when using new systems.

Are we taking the time to learn the contract and addenda being used in our markets?  I mean really taking the time to learn the contracts?  Do you take the time to sit down with your clients and walk them through the contract so that THEY understand what they are signing?

I hear too often that we as Realtors are concerned about Zillow or some algorithm replacing us yet many of us are not willing to put in the time to make sure we are educated enough to provide the level of service our clients and customer want and deserve.

Let's continue the discussion on the Modern Agent Podcast Facebook page.

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See you next time!

Rick Gonzalez is a Realtor with eXp Realty in Florida.  Rick is also the founder and creator of Freeport Insider which is an online community for his City of Freeport Fl.