social media marketing

Ep#16 Meet Sonia Figueroa and learn how she uses Social Media to power her business!

Sonia is a 14 year industry veteran working in the Chicago market.  Currently with eXp Realty.  

I met Sonia at the same Marketing Mastermind I met Neil Mathweg, Jason Frazier, Chelsea Peitz, Dustin Brohm, Shannon Milligan and many more.

Since that event in Park City Utah Sonia has been published in the book "Winning Real Estate: 9 Secrets to Success from Leading Pros" you can find it here on amazon

Sonia was selected by the corporate team at Century 21 to collaborate with 8 other agents from around the US because of her social media "prowess".  

Sonia got her start with live videos on Periscope, then transitioned to Facebook Live and now IG and her Instagram Stories are where I enjoy follower her most.  Sonia is entertaining, engaging, educational (for both clients and agents) all while getting a behind the scenes look at a life of a Realtor and the City of Chicago.

You can find Sonia on all social platforms:
@soniafigueroare on Instagram

Honorable mentions in this episode:
Likeable Social Media by Dave Kerpen

Jordon Dennis of Century 21 Blue Marlin Pelican in my home town market on the Emerald Coast.  **Jordon if you see this let's get you on the podcast soon to share some of your knowledge with the new agents out there.

Ep#012 Stealing like an artist - How to curate consistent content w/Josh Pitts

Consistency is key but what do you talk about? How do you come up with ALL of that content??

Josh Pitts is a Loan Officer by trade, but 9 months ago he started a FB Live show #LOLIFE L O Life, as in Loan Officer Life. Josh’s high energy interviews and content have been a staple every day. Thats right, when Josh decided to start his FB Show he made a point of going live EVERY Day!

How do you come up with enough content to do a show everyday? You learn to “Steal like and artist”. As Josh explains, Stealing is not plagiarism. Stealing idea’s OK👍 Plagiarism NOT OK👎🏻.

As a Realtor or Loan Officer we consume a lot of content from people we respect in the industry. We watch videos, we listen podcasts, read articles and attend conventions. How much of the content that you consume is a NEW and ORIGINAL idea? It may be new to you, but I will venture that most of the ideas you have heard somewhere before.

Take the ideas that you consume, let them swoosh around and then write your blog post, record your video or podcast with your spin on it! Thats the difference maker. Your spin! You may hear something 100 times but its that 101st time from a different speaker that clicks and makes sense.

How do you get started? You stop worrying about being perfect and you start. Although Josh does reference a recent interview with Trish Leto who coaches her clients to “Press Play with Purpose” when they record the “5 Minute Lives” . Don’t just do a live video to do a live video. Have a purpose, have a message you want to get across and then go live with a purpose! But as Josh mentions don’t get hung up on the equipment. Many times when Josh is on location somewhere his phone and earbuds are all he uses.

If you want better equipment go for it, but dont wait for professional and dont try to be perfect. Remember “Imperfect action is better than perfect inaction” (We can thank Coach Hank Avink with eXp Realty for that little nugget)

In hopes to motivate some of you guys to get started Josh through down a challenge to any of you out there who have been thinking of starting a podcast, or a youtube show or a facebook live show…Go LIVE on Facebook right now…yes RIGHT NOW! Grab your phone, plug in your earbuds, open facebook, press “GO LIVE” and go for it. Keep it short but talk about something…your weekend, you finally overcoming your fear and going LIVE…and then tag @JoshPittsLive and @ModernAgentPodcast in the post so we can check out the video and share it out.

If you have any questions about how to create/curate content for your show, or how to get started with your show please head over to our facebook page and let’s have a discussion. I’m sure there are other agents and loan officers out there that have the same question and will benefit from our conversation.

Remember guys and gals, helping agents and loan officers is the point of this podcast. The podcast is fun but I would love nothing more than to engage with you in real conversations on FB or if you find yourself in NW Florida, In person.

Remember you can Josh, myself and more at Industry Syndicate the very first Media Network for the Real Estate Industry, including shows covering Real Estate, Marketing, Mortgage, Insurance etc. With more being added all the time.

Thank you so much for taking the time to listen to the Modern Agent Podcast. If you are enjoying the content please take minute and leave us a rating and a review ⭐️⭐️⭐️⭐️⭐️

If you are a Realtor who is curious about eXp Realty and the benefits of being part of our team I invite you to click this link and watch a short video to learn more (no commitment, and its anonymous.) If you have any questions please shoot me a message and let’s chat directly.